A Show about the Entrepreneurial Life

Alexa Hirschfeld

Co-Founder, Paperless Post

Alexa HirschfeldThe idea for Paperless Post developed while Alexa was an assistant to Katie Couric at CBS and her brother and co-founder James was still a student at Harvard College.

Paperless Post allows people to send digital cards that have the look of actual stationary. Users can customize around various design elements including font, color, size, pattern, etc, with just a few clicks.

Alexa speaks with Jessica about how she and her brother launched Paperless Post, from scratch.