A Show about the Entrepreneurial Life

Arthur Agatston

Founder, South Beach Diet

For those people trying to lose weight or simply lead healthier lives, there are so many diets out there that it’s hard to khow which are the most effective. The South Beach diet however, has gained credibility among consumers and the medical establishment, and might be more than a fad.

Jessica speaks with Doctor Agatston, a cardiologist and founder of the South Beach Diet, who founded the diet by accident, as a way to treat his overweight patients. We’ll learn how Dr. Agatston turned a novel diet into a multi-million dollar company, from scratch.

NPR