Founder, Planet Read
Imagine if every citizen in the United States didn’t know how to read. That’s 300MM people. That’s about the number of illiterate citizens in India, a nation of over a billion people.
Jessica speaks with Brij Kothari, a social entrepreneur who is tackling India’s literacy problem through Bollywood films. His organization, Planet Read, offers same language subtitling on television screens across India, so people can read the words as they sing along.
Brij describes how he is using entertainment to improve literacy, from scratch.