A Show about the Entrepreneurial Life

Max Barenbrug

Co-Founder, Bugaboo

Max BarenbrugParents want what’s best for their child, but they might not be too picky about the diapers or bottles they buy; but when it comes to transportation, all strollers are not created equal. With a price near $1000, the Bugaboo is considered the Rolls Royce of strollers. The Bugaboo’s versatile design makes it a favorite among parents. Jessica speaks with the co-founder of Bugaboo, Max Barenbrug.

After the Bugaboo was a sensation among parents in Holland, it made its debut on the TV show Sex and the City, in the United States. Max describes how he turned his final project in graduate school into the world’s “uber stroller” from scratch.