Co-Founder, Buddy Media
Mike Lazerow co-founded Buddy Media with his wife Kass in 2007. Buddy Media helps corporations connect with their customers using social media. Clients like IBM, Ford, Pepsi and Jet Blue use Buddy Media’s software to engage consumers through Facebook, LinkedIn, Twitter, and other platforms. Mike is a serial entrepreneur who formerly launched Golf.com (bought by Time Warner) and University Wire (an Associated Press-like service for the university community now owned by CBS).
Jessica and Mike speak about the importance of social media in engaging consumers, and how Mike and Kass launched Buddy Media—a leading social media software company—from scratch.