Most people recycle due to a sense of moral obligation towards the environment. Ron Gonen also saw a business opportunity. RecycleBank partners with municipalities and encourages households to recycle by rewarding them with points and gift cards that can be used at stores. RecycleBank is able to reduce the amount of waste being sent to landfills and save cities money on waste transport and landfill costs.
Jessica speaks with Ron about how he launched his recycling business, from scratch.