A Show about the Entrepreneurial Life

Austin Ligon

Co-Founder and CEO, CarMax

Austin LigonJessica speaks with Austin Ligon, the co-founder of the nation’s most popular used car superstore.

Austin started Carmax with the electronics giant Circuit City, who was looking for a new business opportunity in the mid 1990s. When one thinks of the used car industry, the words “corruption,” and “seedy car salesman” come to mind; but CarMax has started a used car revolution by offering fixed prices, a huge selection, easy shopping, generous return privileges and guaranteed quality. Austin explains how CarMax managed to beat the fierce competition in the early days, and emerge as the market leader.