This week on From Scratch:

Daniel LubetzkyKIND is a food company that produces sweet and savory bars with whole nuts, spices, and fruit, among other products. KIND is sold in a diverse array of locations including Whole Foods, Walmart, convenience stores and newspaper stands. Daniel launched KIND in 2003. Daniel is also the founder of PeaceWorks, which sells Mediterranean spreads. PeaceWorks aims to foster peaceful relationships among neighbors in the Middle East and other groups in conflict through joint business ventures.

Daniel speaks with Jessica about how he launched KIND, from scratch.

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Elizabeth Cutler and Julie RiceFrom joining gyms to taking Yoga classes, finding a workout that was both effective and satisfying did not come easily to Elizabeth and Julie. Unable to discover a cardio program that motivated and inspired (as well as burned calories), Julie and Elizabeth set out to create a new kind of routine. Fusing elements of indoor cycling with upper body workouts, the two opened a
small studio on the upper west side of Manhattan. They soon found themselves attracting media attention, serving celebrities, and opening multiple locations in New York City and the surrounding region.

Julie and Elizabeth speak with Jessica about how an unknown cycling studio transformed itself into a lifestyle brand, from scratch.

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