IEX is an alternate trading platform whose mission is to ensure fair trading in the US equity capital market system. IEX was launched specifically to counter the behavior of high frequency traders who take advantage of the information arbitrage made possible by electronic trading. Prior to starting IEX, Brad worked at Royal Bank of Canada where he first discovered the market imbalance generated by certain high frequency traders. Brad and IEX are featured in Michael Lewis’ book, Flash Boys, about high frequency trading.
Brad speaks with Jessica about how he launched IEX, from scratch.