Dennis Crowley

“Turning life into a game” has always been of interest to Dennis Crowley. Dennis applies game dynamics to Foursquare, a popular social networking application that helps users get to know their city better. Foursquare was launched at South by Southwest in 2009 and has a following of approximately 10 million users.

Dennis speaks to Jessica Harris about how he launched Foursquare, a recent online social phenomenon, from scratch.