A Show about the Entrepreneurial Life

J. Darius Bikoff

Founder, Glaceau Water

J. Darius BikoffThere is so much bottled water to choose from, yet most people have trouble distinguishing one brand from the next. How creative can you get with H2O? Jessica’s guest is Darius Bikoff, the founder of the enhanced water company Glaceau, maker of Smart Water, Vitamin Water, and Fruit Water. By adding vitamins, fruit flavors, and minerals to its water, Glaceau is becoming the water of choice for a growing number of consumers. Darius talks to Jessica about how he pioneered the enhanced water category, From Scratch.

NPR