A Show about the Entrepreneurial Life

Julie Clark

Founder, Baby Einstein

Julie ClarkPeople say that necessity is the mother of invention, but more and more, actual mothers are becoming the mother of invention. One such mother was frustrated with the lack of videos for her newborn daughter, and she decided to produce an educational video involving classical music and historic painters. Her video, called “Baby Einstein,” quickly grew from a $100,000 in sales in her first year to a $20 Million media company consisting of videos, books, and music CDs for toddlers. The company was sold to Disney in 2001.

Jessica speaks to the founder of Baby Einstein, Julie Clark, to learn how this Colorado mom launched a media company from home, and from scratch.

NPR