A Show about the Entrepreneurial Life

Pat Helding

Founder, Fat Witch Bakery

Pat HeldingPat Helding left her Wall Street job to start her brownie bakery in 1991, my pretty… Fat Witch is a mail order company with a retail shop in Manhattan’s Chelsea Market. The logo, packaging, and yummy treats make Fat Witch a favorite destination among tourists and locals. Pat tells Jessica the story behind Fat Witch, from scratch.

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