Co-Founder, Aden and Anais
The ancient practice of swaddling, or wrapping a baby in a tight blanket, proves to have benefits for a baby’s health and development. Growing up in Australia, Raegan Moya-Jones was exposed to mothers swaddling their babies with muslin, a type of cotton. Years later, after a move to the United States and the birth of her first daughter, Raegan could not find the muslin blankets her family used back home. As a result, Raegan started Aden and Anais to fill this need, and the wraps are now increasingly popular among new families across the United States.
Raegan talks about how she introduced a new product for American babies and built her company, from scratch.