Founder, Geek Squad
Robert Stephens started making computer tech-support house calls on his dirt bike while he was a college student at the University of Minnesota in 1994. He’d arrive to a customer’s house on time, take off his shoes, wear a clean uniform, and fix the problem. His cheeky “law enforcement” marketing theme caught people’s attention, and the company grew from one employee to now over 20,000. Geek Squad was acquired by Best Buy in 2002, and there are over 1,000 Geek Squad “precincts” across the United States, Canada and China. Robert tells Jessica how he turned his tiny tech support business into a customer service giant, from scratch.